Stay Lucky Ltd: A creative AI agency

🇬🇧 London, UK

AI-enhanced ideas that win pitches.

We help you develop, design and visualise new products, TV shows and campaigns - in ways never before possible.

⬆️ SHOWREEL COMING SOON

Stay Lucky specialises in creative projects at the development stage, for TV, social media, product design and marketing:

Need an AI consultant
or AI workshops? Go to aiteachers.co

Previous creative clients of our founder:

Creative AI projects:

Creative strategy / branding / product development (pre-AI):

TV / online creative teams (pre-AI):

We're a creative agency
for the AI age.

The days of trying to develop and pitch
your ideas with random Shutterstock images are over.Now, generative AI can visualize precisely what you imagine your show, product or campaign to look like - and give you
shots that previously would have been almost impossible to obtain.However, keeping up with AI is a full-time job in itself - with every tool quickly becoming outdated.And using AI, particularly AI video, can be a frustrating experience whose unpredictability feels like using a slot machine - wasting time and budgets in the process.At Stay Lucky, we combine generative AI expertise with strategic concept development. We know which tools work for what, how to craft prompts that deliver consistent results, and how to guide AI toward your specific vision rather than generic output.The result? Unforgettable content that sells your ideas.

If you're not satisfied with what we make, you'll get a full refund.

Ok there is no 'we', it's just me (for now).

My name is Jamie Willcocks, and Stay Lucky is me bringing together my background in TV, creative strategy and generative AI into one agency.Stay Lucky is more focused on my creative work, but you can find out more about my AI consultancy at aiteachers.co

I spent most of my career in TV (2007-2020), in the creative teams of companies such as NBCUniversal, Verizon and Endemol - developing (and sometimes producing) mostly non-scripted formats.

Since then I've developed concepts for early-stage projects for some of the biggest companies in the world. Advertising concepts for
Gillette, Nescafe and Bayer. Metaverse projects for Unilever. New food and products for Amway and Hellmann's. Among many others.

After stumbling upon an early version of DALL-E (what would later become ChatGPT's image model) in mid-2022, I immediately started researching and experimenting with generative AI and was part of the first wave of people to incorporate it into their creative work.

You never forget your first AI video. ("Man dancing with snowman", early 2023)

I've consumed thousands of hours of material about AI and creative strategy - I even moved to a small Egyptian desert town for two years just so I could submerge myself in the subject without the distractions (and prices) of London. Now back in London, I specialise in AI-related creative projects and AI consultancy.

Feel free to say hello on LinkedIn!

  • The ideation and development of early stage concepts: predominantly TV and online formats, marketing campaigns and new product lines (these don't necessarily have to involve AI).
  • Copywriting - pitch decks, product names, slogans, promotional copy.
  • The production of high-quality AI images and video content to visualise new or existing ideas.
  • Or a mix of the above!

These can be either sent as assets for you to insert into pitches or sizzle reels, or we take care of the whole thing (writing, video content, editing, etc).

It depends on what you're doing! For development projects it's absolutely fine - as it's not for public consumption. For broadcast TV, it depends on the country, but you'll likely need permission from the show's commissioner. For marketing and other industries, it depends on your legal department - they might have a preference for models that were trained on licensed content. We'll help you go through the options.

It's constantly changing - there are new updates every week, sometimes every day. A significant part of our time is spent keeping on top of this, which is what gives us an edge over people who aren't AI specialists.

This depends on three things:

  • The amount of content
  • The complexity of the content
  • Whether you want ideation and development as part of the project

Get in touch and we can discuss the options, in a no-pressure call, meeting or email.

Previous creative clients of our founder (mostly under NDA):

🇺🇸 Harvard Business Review

A successful pitch for an AI-based advertising campaign for a new book about AI by Harvard Business Review.

🇦🇪 The Government of Dubai

I was one of the designers commissioned by the Gov. of Dubai to use AI to create more futuristic ways of performing vehicle safety checks. This was in early 2023 - I was part of the first wave of people to be using gen AI in design projects.

🇨🇦 Love Child Organics

A successful pitch to Canadian children's food company Love Child Organics, who wanted to use AI to develop ideas for a new marketing campaign.

🇺🇸 Amway: naming and branding an energy drink for the world's biggest MLM company.

🇺🇸 Hive3: I was a 2024 finalist in Hive3, the world’s
first global competitive AI art league.

🇺🇸 Gillette: Advert concept for razors.

🇺🇸 Kantar: Advert concept for increasing contraceptive use.

🇬🇧 Hellmann's: Concept for mayonnaise product.

🇨🇭 Nescafe: Promotional campaign concept for coffee.

🇬🇧 Unilever: Two metaverse branded game concepts.

🇧🇪 Spadel: Water delivery concept.

🇮🇹 Tic Tac: Ideas for promo campaign.

🇩🇪 Bayer: Copywriting for advert slogan.

🤔 anon drinks brand: Name & branding a tea-based drink.

📺 TV & online development & production career:

Verizon (2018-20)

1.5 years as Series Producer / Senior Development Producer on
various online comedy and entertainment formats.

Bandicoot (2017-18)

Two years as Development Producer.

Objective (2016)

One year as Development Producer in the Panda TV label.

NBCUniversal (2012-15)

3+ years across development and production (Tellycopter, Chocolate Media, Monkey).

Endemol, Fremantle, 12 Yard, Zigzag,
Princess, Outline, Roughcut

Various production and development roles from 2007-2012,
including Endemol’s respected internship.

Full TV career details are available on my LinkedIn

Or leave a message here:

Need an AI consultant?

AITEACHERS.CO

AI consultancy, strategy and workshops for creative teams.

If you need independent and totally honest AI consultancy,
or training in particular creative techniques,
go to aiteachers.coPrevious clients for consultancy / workshops include: